DD ratings increase by 58% on the back of new shows

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182...

I've seen enough hypocrites, corrupt people, sycophants... Arnab Goswami

At IAA Silver Jubilee Summit, Times Now's Arnab Goswami shares his views on disruptive journalism why news journalism ought not to be neutral

Will Essel Group's entry into infotainment genre pay off?

With the launch of Living Foodz and 3 other channels in the offing, Essel Group is looking to tap into the infotainment space which is currently small...

Sachin Tendulkar fields questions from Prasoon Joshi at IAA Summit

The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulk...

The Dos and Don'ts of Selfie Promotions: Are brands being selfie-smart?

From Teachers’ Day to Valentine’s Day, brands are engaging with users by asking them to take selfies as part of their digital marketing activity, very...

IPG appoints Simon Bond as Chief Growth Officer

Bond joins IPG from BBDO, where he worked for the past seventeen years in various posts, most recently as the agency's Global Chief Marketing Officer

73% of Indians recommend brands with greater online engagement and digital footprint: Waggener Edstrom study

It also found that inspirational, funny and entertaining content are most likely to be shared on social platforms followed by personal, news and educa...

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