Appier Inc appoints Varun Mohan as Director of Sales for India

Mohan joins the Appier team from Vserv where he was heading National Brand Sales

Morgan Stanley values Star TV at $11.2 billion

As of June this year, Star TV's earnings from the entertainment business alone stood at about $300 million (about Rs 1,920 crore)

Thought Blurb appoints Rajan Narayan as CEO

He was the President and CEO of Quadrant before taking over the mantle at Thought Blurb

OMD bags new business in excess of Rs 450 crore in the first half of 2015

Some of the wins include Oxygen Wallet, Infocus (Foxconn), Bacardi India, Bank Bazaar, Meru Cabs, Shobha Developers, CRI Pumps, Go Colors, Grab House,...

S-Group Insights: Jewellery has an Advertising Share of 64.6% on TV, 87.5% on Radio and 66.3% on Print

On Print, the category which was growing at 24% in 2012 has decreased in 2013 & 14. Similarly on TV, the category which was growing in 2012 & 13 has s...

Maggi woes hit ready-to-cook foods industry, sales plunge 9%

According to an IMRB report, there is a 9 % decline in the sale of ready-to-cook foods and 4% decline in beverage purchase

Most ad and media buying agencies don't understand the mobile space: Sandeep Goyal

Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerin...

Patrika launches its 37th edition from Sagar in MP

Patrika launched its edition with a circulation of 27,500 copies. Patrika group is present in eight states

Happy with digital currency, uncertain of upping spends: Marketers on ABC's foray

Although a digital measurement currency is the need of the hour, marketers expect no immediate increase in digital spends as an impact of the measurem...

Sundeep Malhotra steps down as CEO, HomeShop 18

Malhotra was at the helm for 9 years. He is believed to be founding a new startup in the internet content space

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