Trackometrix among the top 20 startup companies according to Rise Technology Conference

Each week, Rise selects 25 early stage startups from around the world to showcase for free as part of their ALPHA program.

Why brands need to dive headlong into social listening

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BP...

BJP and AAP run outdoor ads; play governance blame game

After AAP released OOH ad campaign saying ‘Pradhan Mantri Sir, Please Delhi Sarkar Ko Kaam Karne Dijiye’, BJP rolled out posters questioning Kejriwal...

HUL, Dabur, & Colgate-Palmolive ad spends see healthy double-digit growth despite low net sales in Q1

We take a look at the advertising and promotion spends of of FMCG majors HUL, Dabur, ITC and Colgate-Palmolive as well as their net sales in Q1

The Social Street launches Retail Practice; hires top talent from Cheil Communications

TSS Retail practice officially launched on 1st Aug in Mumbai, and will operate out of its three regional headquarters – Mumbai, Delhi & Bangalore. Ash...

Mindshare APAC launches ‘FAST’ – an adaptive solution suite for brands

As part of Data Management, powered by The Data Alliance from WPP, FAST provides data advisory services to help clients prepare their data management...

Twitter reports net loss of $136 million even as revenue increases 61%

Twitter posted strong financial results for Q2 ’15 but a slowdown in user base growth is a cause for potential worry for investors

FM Phase III: Delhi crosses Rs 100 crore, Chandigarh gets maiden bid

As the first stage of the Phase III FM auctions finishes, 80 channels in 55 cities combined to give a provisional winning price of over Rs 714 crore

In native advertising, you have to blend in to successfully stand out: Gurmit Singh

“We expect appetite for native advertising to grow, with advertisers seeing this format as a powerful tool in their arsenal, to engage their audiences...

RAM Ratings Week 29: Fever FM leads in Delhi

In Week 29 RAM ratings (July 12 to July 18) Radio City continues at first spot in Mumbai and Bangalore; in Kokata, Radio Mirchi leads the way

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