MobiKwik assigns media duties to Xposure, to spend Rs 100 crore on new brand campaign

The campaign will include exposure across television, out of home, radio and digital mediums, with the first leg kicking off in May 2015

DDB Mudra North wins creative mandate for McVitie’s Biscuits

The agency was chosen following a multi-agency pitch involving major Indian advertising players

Ford kick-starts pre-launch experiential campaign for Figo Aspire anchored by Farhan Akhtar

The Figo Aspire was showcased in Gurgaon as part of a 10-week long roadshow in 25 cities across India. The roadshow is a part of Ford’s experiential c...

Samyak Chakrabarty to exit DDB Mudra as Chief Youth Marketer

Going forward he will be setting up Social Quotient - India's first Social Cause Marketing and Communications company. He is also contemplating on col...

Speculation rife about Nike's Avinash Pant joining Red Bull

Industry sources indicate that Nike's Marketing Head in South East Asia Avinash Pant could be joining Red Bull in June

LYCOS gets listed on National Stock Exchange

LYCOS has made 10 acquisitions since 2007, building a well-oiled sales engine and a strong technology backbone in the process

Culture Machine launches Intelligence Machine, a tool for branded video

Intelligence Machine combines big data and content across platforms to glean insights into audiences, content and brands. The platform indexes and ana...

Has Indian media learnt anything from the #GoHomeIndianMedia fiasco?

From tweets by outraged citizens voicing concerns over the coverage being insensitive (yet again), to it being inaccurate, Twitter hasn’t stopped buzz...

News Republic does not compete with branded news apps, it complements them: Shafi Saxena

Shafi Saxena, Chief Brand Officer of mobile media publishing app News Republic on entering the highly competitive mobile market of India and how the a...

CCI puts Flipkart, Amazon, Snapdeal under 'Price Discount' scanner

Media reports suggest that CCI is now evaluating if 'price discount' agreements between manufactures and distributors are anti-competitive in nature o...

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