Week 9 ratings: Zee TV regains No. 2 slot; Colors sees dip

Star Plus maintains No. 1 position, as Colors slips to No. 3 slot at 419 million GVTs. All other top Hindi GECs saw a decline during the week

CNBC TV18 tops Budget coverage viewership charts

The channel topped ratings among all English Business News channels in the All India CS AB Males 25+ category on the Budget Day, as well as the Budget...

257 million viewers tune in to watch India beat South Africa for the first time in a World Cup

The match rated 12.9 TVR across Star network including DD, with 10.5 TVR on Star network and 2.4 TVR on DD

BARC India rolls out its Pricing Philosophy

The Pricing philosophy for Broadcasters is a flat cess as a percentage of net TV advertising billing

See rebranding from the viewer's lens, not the organization's: Sudhanshu Vats

Vats, Group CEO, Viacom18 Media on the purpose and strategy behind rebranding 5 ETV regional channels as Colors, maintaining ETV’s legacy while bringi...

Obituary: Studio PrintArt’s Debabrata Chaudhuri passes away

Chaudhuri generously parted his knowledge to numerous industry leaders and professionals and earned innumerable national & international awards for de...

Guest Column: From media outputs to business outcomes

We could spend an inordinate amount of time in making sense of TV GRPs vs online video impressions, print performance vs banner impression, or we can...

Digital is a more cost effective way of building a brand: Pradeep Pandey

“If you have a very disruptive product or idea then you can even do campaigns only on digital and still be successful,” says Pradeep Pandey, CMO, Futu...

Why are e-commerce majors missing in action from World Cup so far?

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larg...

MAMA Lab India finishes ethnographic study across 12 cities

MAMA Lab India has recently finished an ethnographic study across 12 cities, interacting with 24 mothers of all religions, ages and geographies over 3...

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