Rediffusion Y&R appoints Dhunji Wadia as President

This is in addition to his role at Everest Brand Solutions. Wadia had joined the Rediffusion Y&R Group in 2010

Brand Visage Communications wins the digital mandate for

The mandate was given to the agency after a multi-agency pitch that took place in the capital. The size of the business is not known

Sashi Shankar named India’s most influential CMO at IMA, 2014

As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011

Indian Marketing Awards 2014 winners announced

The awards spanned across 10 categories and were decided by an eminent jury of 12 industry specialists

Most Influential CMOs list unveiled at IMA 2014

Sashi Shankar of Idea tops the list, followed by SN Bhattacharya of LIC and Kartik Jain of HDFC Bank

R C Bhargava honoured with Lifetime Achievement Award @IMA 2014

Non-executive Chairman of Maruti Suzuki India Limited wins award for demonstrating the ability to create a brand, to nurture, fortify and grow it, gro...

56.1% of online ads are not seen, says Google

A new Google study challenges traditionally held views of online banner placements and viewability. The study advises advertisers and publishers to un...

Panel deciphers brand loyalty in the digital era @IMA, 2014

exchange4media hosted a panel discussion at the Indian Marketing Awards 2014—presented by Hindustan Times and powered by Colors, on Friday. Prema Saga...

India is benefitting from e-commerce kicking in late: Graham Green

Learnings from the mistakes that have been made in the western world are being implemented in India, says Green, a stalwart in e-commerce sector & adv...

Tamil daily Dinamalar launches a new music website isailive

Website is an attempt to promote music in all genres aiming to reach Tamil audience that has a global outlook

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