Tata Sky woos South Indian customers with 3 new TVCs

Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu

India's 1st Red Bull Flugtag witnesses over 35,000 spectators

22feet Tribal Worldwide successfully executes digital campaign for Indias 1st Red Bull Flugtag

Automakers struggle to strengthen sales this festive season

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed...

exchange4media set to honour IMPACT Person of the Decade

As exchange4media's IMPACT magazine completes 10 eventful years in the industry, the Group expands the scope of its flagship property, the IMPACT Pers...

Video: Fusion of creativity & technology can be very liberating: Michael Wall

"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners

Guest column: Brand Hacktivism: A weapon of brand destruction

Brands need to recognize the power of brand hacktivism and develop integrated social media strategies to diffuse negative sentiments on social media o...

Charulata Ravi Kumar joins Razorfish India as CEO

Kumar's 25 years of experience includes stints with WPP and Lowe as well as establishing her own successful innovation and leadership skills consultan...

Maha Elections on social media: BJP outshines the rest

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and...

Flipkart Big Billion Day Sale: So near yet so far

Flipkart communicated how it wanted to achieve a billion order sales mark, but did not make its consumers a part of that story; and in that lies the b...

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