Exide Life Insurance unveils its first advertising campaign

The campaign communicates a key message that to ensure your long journey of life is a happy one, you need someone known by your side

Epica Awards rebrands with new logo, website and advertising campaign

Barcelona design agency Vasava designed the logo, the site and the campaign which underlines Epica's ability to help entrants "get noticed"

Constructive dissatisfaction eggs us on day after day: Joseph George

Joseph George, CEO, Lowe Lintas & Partners talks about the success of Kan Khajura Tesan at Cannes and the belief that the primacy of the creative prod...

Quasar wins digital mandate for Adani Enterprises

The win comes on the back of a multi-agency pitch. Quasar has won the digital duties across social media strategy & management, search engine optimisa...

Suvarna TV gears up to air Kannada version of 'Bigg Boss - Season 2' from June 29

Actor Sudeep will host 'Bigg Boss - Season 2', which will have 14 celebrities from cinema, TV & other fields. The reality show, produced by Endemol Pr...

For Modi-led Govt, the focus is on 'delay out, decision in'

The Modi Govt is keen on removing roadblocks & giving impetus to entrepreneurship & industry. I&B Minister Prakash Javadekar has said that the Govt wa...

Mumbai Metro gets a new look with OLX

As part of branding, the train's exterior has been made to look similar to the Mumbai local train with the remaining wrapped in OLX's brand colour ora...

Mumbai Metro likely to see first 'Branded' station by month-end

Around 40 brands have shown interest in naming rights in the auction with bid amount ranging between Rs 1.5 crore to Rs 6 crore per year

Milestone Brandcom creates high intensity OOH campaign for DSP BlackRock Mutual Fund

Campaign's tagline 'The tiger is ready to roar' encapsulates the essence of the sectoral fund that invests in companies that benefit from infrastructu...

Vizeum adds C&S Electric to its kitty

This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be...

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