Making an ad is like a T20 match, while making a film is like a Test match: Piyush Pandey

Pandey and film director Shekhar Kapur, speaking at WPP Stream India 2014, said that TVCs & movies are just formats that need a captivating idea that...

McCann, Taproot, JWT and Leo Burnett most awarded agencies in India: Gunn Report

McCann campaigns for Western Union & Penguin Audiobooks were ranked among the most-awarded print campaigns in the world in 2013. Taproot was placed se...

The current creative scenario in South is merely average: Madhukar Sabnavis

There hasn't been too much of pushing of frontiers on creativity from South and it has been patchy, laments Vice-Chairman & Country Head - Discovery &...

Exclusive: Sandeep Goyal writes from Jaipur on WPP Stream India 2014

The Co-founder & Vice Chairman, Mogae Group is intrigued by the concept of an 'unconference' & the vibrant democracy of ideas competing for attention...

This Valentine's Day, send an 'indecent proposal'

Bodhisatwa Dasgupta, CD, Grey has come up with a quirky idea to help people with customised Valentine’s Day greeting to stand out amidst the customary...

Hewlett-Packard aggressively woos millennials with new devices

Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for t...

DNA sends legal notice to MRUC & Nielsen India over IRS numbers

The English daily was one of the first newspapers to raise questions over the anomalies in the IRS Q4 2013 data and had stated that "there's a clear m...

Week 6 ratings: Significant gains for Star Plus and Zee TV

As per the TVT data sourced from TAM subscribers in the HSM market for Week 6 of 2014, Star Plus managed to stem the slide in viewership this week, ga...

Justice Mukul Mudgal appointed Chairperson of BCCC

Justice Mudgal will chair the 32nd meeting of BCCC towards the end of this month. He succeeds Justice (Retd) Ajit Prakash Shah, who demitted office af...

We're looking at consumption on devices beyond TV in a big way: Sanjay Gupta

The STAR India COO speaks about joining hands with Vodafone to create Vodafone Sports and adds that the core of the partnership is content and its con...

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