WPP co-COO Mark Read sends reassuring letter to its 200,000 employees around the world
.jpg "L for Love campaign receives positive response from LGBTQ community")
L for Love campaign receives positive response from LGBTQ community
We plan to expand into home appliances segment soon: CMO, Home Credit
IPL ad series- Part V: Muthoot Finance’s ad cleverly interweaves cricket and Bollywood
.jpg "TAM data: IPL 11 - Coca Cola enters top 5 advertised brands")
TAM data: IPL 11 - Coca Cola enters top 5 advertised brands
Making an ad is like a T20 match, while making a film is like a Test match: Piyush Pandey
Pandey and film director Shekhar Kapur, speaking at WPP Stream India 2014, said that TVCs & movies are just formats that need a captivating idea that...
McCann, Taproot, JWT and Leo Burnett most awarded agencies in India: Gunn Report
McCann campaigns for Western Union & Penguin Audiobooks were ranked among the most-awarded print campaigns in the world in 2013. Taproot was placed se...
The current creative scenario in South is merely average: Madhukar Sabnavis
There hasn't been too much of pushing of frontiers on creativity from South and it has been patchy, laments Vice-Chairman & Country Head - Discovery &...
Exclusive: Sandeep Goyal writes from Jaipur on WPP Stream India 2014
The Co-founder & Vice Chairman, Mogae Group is intrigued by the concept of an 'unconference' & the vibrant democracy of ideas competing for attention...
This Valentine's Day, send an 'indecent proposal'
Bodhisatwa Dasgupta, CD, Grey has come up with a quirky idea to help people with customised Valentine’s Day greeting to stand out amidst the customary...
Hewlett-Packard aggressively woos millennials with new devices
Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for t...
DNA sends legal notice to MRUC & Nielsen India over IRS numbers
The English daily was one of the first newspapers to raise questions over the anomalies in the IRS Q4 2013 data and had stated that "there's a clear m...
Week 6 ratings: Significant gains for Star Plus and Zee TV
As per the TVT data sourced from TAM subscribers in the HSM market for Week 6 of 2014, Star Plus managed to stem the slide in viewership this week, ga...
Justice Mukul Mudgal appointed Chairperson of BCCC
Justice Mudgal will chair the 32nd meeting of BCCC towards the end of this month. He succeeds Justice (Retd) Ajit Prakash Shah, who demitted office af...
We're looking at consumption on devices beyond TV in a big way: Sanjay Gupta
The STAR India COO speaks about joining hands with Vodafone to create Vodafone Sports and adds that the core of the partnership is content and its con...
.jpg "TAM data: IPL 11 - Coca Cola enters top 5 advertised brands")
In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches
Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...