Andy Wilson joins AdFest 2014 as Jury President, Effective Lotus & Media Lotus

The Head of Strategy, Asia at BBDO & Proximity is joining AdFest 2014 as Jury President of the Effective Lotus & Media Lotus categories. Media Lotus i...

DDB MudraMax elevates Rohit Samarth to Head, Experiential

In his new role, Samarth will be in charge of the agency's experiential campaigns nationally. He will report to Mandeep Malhotra, President, DDB Mudra...

Guest Column: The paradox of Indian art & design - Santosh Padhi

The CCO & Co-founder of Taproot India laments the fact that despite India's rich art culture, agencies have failed to blend it in modern communication...

KV Sridhar becomes a member of AAP; more adlanders to follow suit?

The AAP effect has prompted the media fraternity to show its support in abundance. Leo Burnett's KV Sridhar has joined as a party member, after Star T...

Tata-Singapore Airlines in talks with creative agencies

The multi-agency pitch is underway in New Delhi. Sources close to exchange4media have confirmed the news

ZenithOptimedia India awarded media duties of FabFurnish.com

The win comes close on the heels of Bang in the Middle’s appointment as the communication partner for online home store.

Simi Sabhaney joins Dentsu Communications as CEO

Sabhaney takes charge from Arijit Ray, who will now lead New Business Development at Dentsu India Group. She joins in from Ogilvy India, where she had...

Can social media turn the tables in the Lok Sabha elections 2014?

As per a study done by social business intelligence Simplify 360, 24% of actual voters are on social media, while 31% of Twitter users in India have a...

Six social media pitfalls that brands should avoid in 2014

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media...

India Today’s S Prasannarajan to join Open as Editor on February 6

The news has been confirmed by R Rajmohan, Publisher, Open. Meanwhile, PR Ramesh, former National Political Editor of The Economic Times, has joined O...

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