DDB Mudra Group elevates Aditya Kanthy & Amit Kekre to National Strategic Planning Heads

In their new roles, Kanthy & Kekre will jointly take on the national mandate of looking after strategy & planning for all of DDB Mudra offices in the...

Tarun Nigam puts in his papers at VivaKi Partnerships

Nigam, the COO of VivaKi Partnerships, is currently serving his notice period, which ends on December 31, confirm industry insiders

LINE scouts for a creative partner

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Kartik Sharma appointed as Managing Director, Maxus South Asia

Sharma will take over from Ajit Varghese in Jan 2014, as Varghese moves into a new regional role as CEO Maxus Asia-Pacific. Sharma moves up from Manag...

My focus will be on leveraging data & tech on the back of insights: Kartik Sharma

Against the backdrop of Sharma's appointment as MD for Maxus South Asia, he talks at length about his approach & preparation for the new role, taking...

P Subramanian quits Lowe Lintas Chennai as VP

A highly placed source told exchange4media that Subramanian had resigned from his post at the end of Nov 2013. His next destination is not known

"Brands that are most creative & least intrusive will win brand loyalty on mobile"

Engagement is key for mobile video advertisers, and 'stories' are often more successful in reaching that goal than banner ads or other forms of mobile...

Mobile is not an extension of digital, say experts

Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensur...

Helios Media expands operations; elevates Bala Iyengar as COO

In addition to inventory sales, Helios Media has enhanced its teams to include talent in the areas of content syndication, custom events, celebrity ma...

STAR India awarded BCCI team sponsorship rights

STAR India has bagged the cricket sponsorship rights covering BCCI, ICC & ACC events for the period Jan 1, 2014 to March 31, 2017. The decision was ta...

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