KFC in talks with creative agencies

Ogilvy India is the incumbent agency for the well-known brand from Yum Restaurants umbrella

Mindshare strengthens its consulting and analytics discipline

With the growing importance of data today in business, this division of Mindshare shall partner with clients at GroupM to help them make informed deci...

IMPACT Person Of The Year 2013 to be announced today!

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal...

Rediffusion elevates Komal Bedi Sohal as Chief Creative Officer

Rediffusion Y&R also announces the elevation of Chraneeta Mann as National Creative Director – Regional

Ford woos auto enthusiasts with its Midnight Surprise

On Dec 5, Ford dealerships were operational from 8AM through midnight with offers & gifts on every booking. Ford launched a 360-degree campaign involv...

IMPACT Person Of The Year 2013 to be announced today!

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal...

Guest Column: Social media & storytelling - A great mix

Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it...

Rajeev Boetra quits HT as National Head, Revenue & Circulation

Boetra has been associated with HT Media since 2005. Benoy Roychowdhury, Executive Director, HT Media has confirmed the news to exchange4media

Week 48 ratings: Zee TV beats decline trends as major GECs register fall

As per TAM Media data for Week 48 of 2013 (November 24-30, 2013), all major general entertainment channels, barring Zee TV, saw a decline in gross vie...

Dispute with MSOs causes Sony's ratings to plummet

The channel's positioning and placement has suffered in the past few weeks due to the ongoing dispute between One Alliance and the two major MSOs - DE...

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