Dentsu Marcom front runner for Honda Cars' new offering

The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm i...

Can Katrina Kaif help Line win the mobile messenger battle?

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost down...

We have asked MIB to conduct an external audit on the digitisation process: Manish Tewari

The audit will be done to gauge the satisfaction quotient of b'casters, MSOs, LCOs and consumers, and better the process in Phase III, says the I&B Mi...

We see 15% carriage fee reduction by next year: Keertan Adhyanthya

In an exclusive chat with exchange4media, the MD of NGC & FOX International Channels talks about digitisation, 10+2 ad cap & NGC's content strategy, a...

Dentsu Marcom front runner for Honda Cars' new offering

The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm i...

SRM University Chancellor TR Pachamuthu to launch Tamil GEC

The new GEC, christened Vendhar TV, is expected to launch post Diwali. The content mix of the channel includes serials, news, talk shows and reality s...

Samsung Galaxy Tab 3 bets on multi-window feature in latest TVC

The TVC showcases different sets of people using a single Tab between them. The ad gives out the message loud and clear, but are we ready to share our...

Vivid: News channels - The infotainment quotient

The burst in the number of news channels demanded reinvention that has now led to blurring of lines between hard news & infotainment, says Annurag Bat...

Video: Mobile mktg helps us gain leads from consumers - Sanjeeb Chaudhuri

The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile p...

Can Katrina Kaif help Line win the mobile messenger battle?

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost down...

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