Maxus retains media mandate of L'Oreal India

L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency M...

Can good advertising determine the outcome of the 2014 Lok Sabha elections?

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate wit...

Grey elevates Vishnu Srivatsav & Goral Ajmera to Sr Exec Creative Directors

Srivatsav and Ajmera will head the creative team in Grey Mumbai and report to NCDs Malvika Mehra and Amit Akali

Aegis Media acquires Chinese digital agency Trio Digital Integrated

The acquisition will see Trio rebranded as Trio Isobar and become part of Isobar China Group, which already includes wwwins Isobar and OMP

Banking on Facebook? Now, ICICI Bank allows that too

The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and split...

Youth Quotient: "Most brands in India yet to exploit social media platforms"

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Se...

LIQVD Asia Singapore wins digital mandate of Glanbia Group’s ON & BSN

The biz was won post a multi-agency pitch. LIQVD Asia will re-launch the brand’s digital marketing initiatives for its sports supplement ON & BSN in I...

If ad cap has to be implemented, it should be for everyone: Man Jit Singh

The CEO of MSM & President of IBF maintained that one cannot go easy on certain genres (read news channels) when putting 10+2 ad cap into action

New launches to fragment English GEC audience

Propelled by digitisation and globalisation, the English GEC genre is seeing the entry of new players such as Romedy Now and Star World Premiere HD. T...

MRUC elects Mindshare's Ravi Rao as new Chairman

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

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