Ratings impassé: Tomorrow's IBF central board meeting seen as crucial

Whilst numerous industry meetings have taken place during the week, the industry has its hopes pinned on tomorrow’s meeting to arrive at a solution

PriceDekho launches unified price comparison mobile app for Android

The mobile app offers online shoppers almost all the features that are available on the PriceDekho site when accessed on a PC or notebook

NBA & Sony Six to launch NBA Jam in India

The traveling interactive basketball festival is a free event that combines 3-on-3 basketball, performances from leading musical artists, and entertai...

Media planners demand uniformity as TAM data gets split between monthly & weekly

With b'casters at odds over ratings timeframe, media planners stress that the industry cannot work on divided dynamics. Weekly ratings is the way to g...

Lahore High Court orders probe into suspicious media company

The probe is following a PIL filed that alleges that Axact has no known financiers or clients, besides almost 99 per cent of the shareholders are unkn...

Is it time to write an epitaph for SMS marketing?

Not yet, feel industry experts, who say that the cleansing procedure by TRAI has helped marketers use SMS to target a niche audience in a more efficie...

"Mobility has rendered digital the most ubiquitous of all media"

We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh...

After Discovery's U-turn, Fox I'ntl Channels joins monthly ratings brigade

FIC runs Fox Traveller & National Geographic Channel. The other offerings are Fox Crime, Nat Geo Music, Nat Geo Adventure, Nat Geo Wild, FX, & Nat Geo...

We are faithful to the audience and not the genre: Prem Kamath

In a free-wheeling conversation, the Head of Channel V talks about the rationale behind the brand’s shift in positioning from being a music channel to...

IRCTC partners with Yebhi to launch online shopping

IRCTC & Yebhi aim to do over Rs 200 cr of business in the first year. The partnership is based on a tender process that IRCTC opened in February 2013

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