Is Dove's 'Real Beauty Sketches' initiative flawed or flawless?

The campaign is based on the insight that women are their own worst beauty critics & only 4% of women around the world consider themselves beautiful

RBNL reshuffles top management

The Network has seen six key changes in various business roles across the country

Saradha fallout: MIB asks channels to reveal equity structure

MIB Secretary Uday Varma has said that the Govt might cancel the licence of any channel found violating the shareholding & equity structure rules

As interim relief, HC instructs Sony to carry Parle ads on IPL HD feed

Parle might have to pay for the HD feed if the final order goes against them

Ex-Times Group hands launch Fork Media

Fork Media is the brainchild of Samar Verma & Upen Roop Rai. The premium audience network platform already has a bouquet of publishers on board

How did Zee TV get its mobile strategy right?

Sustainable product definition, defined content strategy & efficient app marketing have worked in favour of Zee TV’s India’s Best Dramebaaz

Will niche channels gobble the pie of GECs post digitisation?

Once Phase II digitisation is achieved, GECs will need to fight harder for their market share as there will be a surge in the viewership of niche chan...

Ad Age global cover competition deadline extended to May 10

The brief for young creatives is to design a cover that the contestants believe encapsulates the meaning of creativity in 2013

Radio Mirchi announces two new appointments

Vivek Modi to head the North Cluster of Radio Mirchi. Sarvmeet Oberoi will be responsible for the growth of intellectual properties

Malavika Harita takes over as Ad Club Bangalore President

Prateek Srivastava, Regional President, Ogilvy is the outgoing President. This is the second time that Harita has been elected as the Club’s President

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