<img src="http://www.exchange4media.com/FS17j12.jpg" border="o">Promart awards creative mandate to McCann

McCann’s Mumbai office will work on this account. The agency will be responsible for all brand communication

CareerBuilder scouts for creative & media agencies

The size of the business is pegged at Rs 5 cr – Rs 8 cr; the pitch will take place in Delhi

Vibgyor executes Fiama Di Wills’ Aqua Pulse launch

The activity for the men’s soap series commenced with a yacht set-up, a gaming zone, and a photo-op zone

Guest Column: Trade fairs well on social

Social media can help augment a favourable impression as a product/service of consumer choice in trade shows, says Windchimes

Peer influence cornerstone to MS Windows 8 radio advtg

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Danone Narang appoints Tribal DDB for B’lue

The win for the DDB Mudra Group digital company comes on the back of a multi-agency pitch

RComm seeks partners for ICC mobile content rights

The mobile rights are for ICC Women World Cup & ICC Champions Trophy for 1 month from the date of commencement of each event in 2013

Danish Khan heads to Channel V

Danish Khan, VP & Head – Marketing, SET has put in his papers after a stint of 10 yrs. He is expected to join Channel V

Gaurav Seth to head marketing at Sony TV

For now, Seth would continue to also wear the hat of Senior Vice President, Marketing of Max

IPL 6 eyes volume; ad rates cut by 10%

In a bid to attract early sponsors, Multi Screen Media has slashed IPL ad rates

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