How effective is the creative?

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Candid Marketing adds 7 new wins to kitty

Candid Marketing has bagged the activation campaigns of AXN, Sahara Force India, Superdry, Godrej Aer, Adidas, Kelloggs & Hopscotch

Brand loyalty and long-term trust are myths now

Consumers now want to explore. Thus, marketers need to change their approach towards research, say industry experts

“People don’t buy brands, they buy promise”

Story of a brand should be highlighted as it’s a powerful weapon if used well, says Aziz Rawat, Founder & Creative Director, General Sovereign Republi...

Guest Column: Social is changing travel dynamics

The hospitality industry can ignore social media only at its own peril, says Avijit Arya, CEO, Internet Moguls

Six nominated for IMPACT Person of the Year 2012

Nominees include Ambika Soni, Man Jit Singh, Punit Goenka, Sanjay Gupta, Vikram Sakhuja and Vineet Jain

Genesis Burson-Marsteller wins Adlabs Imagica biz

The agency has bagged the public relations mandate for Adlabs Imagica, a new entertainment theme park by Adlabs Entertainment

Billboard of the week: Renault’s clutter-free display

‘Keep it simple simply’ when planning an OOH campaign, advises Paricher Tavaria of Radio Mirchi

Tourism Australia targets tourists in Mum & Del

The OOH push used large format billboards, gantries, mall facades, drop-downs, airport media, etc. to promote the land ‘Down Under’

Dainik Bhaskar Group celebrates Sarthak Diwali

Through this initiative, readers from 32 centers across nine Bhaskar states joined hands to contribute 2.32 lakh units of various items for the underp...

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