Britannia to park Rs 150 crore media biz with MEC

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Bringing design to the boardroom

It is imperative to use design to understand consumers & increase business effectiveness – key takeaway of 2nd edition of Designomics Awards

Frooti uses 205 OOH spots in 20 cities for 21 days

The brand used billboards, bus shelters, Delhi Metro pillars and flag signs to convey the season’s greetings

Star World launches family drama to strengthen weekdays

The channel banks on TV & digital to create noise about new show ‘Packed to the Rafters’; to host a web premiere days before the actual launch

Anil Kapoor & Colors to bring ‘24’ to India

Anil Kapoor Film Co is producing the show with Kapoor in the lead role. India becomes the only country outside of the US to telecast the thriller

Network Intl takes majority stake in TIL arm

Acquiring majority stake in TimesofMoney gives Network International access to online remittance service on the key GCC-India corridor

Govt to observe genre-wise blackout for phase II prep

To ensure digitisation deadline of Mar 31, 2013 is met, govt plans to switch off channels genre-wise in all 38 cities beginning January

HPL awards biz to Publicis Capital

The creative mandate includes handling the corporate brand, and packaging design, communications for HPL’s range of products

Hinduja Healthcare Surgical lauded at Designomics 2012

Satya Hinduja’s vision on creative design shines through. The boutique healthcare hospital won in the Retail category for Environment Graphics and Way...

Star expands UK channel offering in distribution pact with Sky

In addition to a channel carriage renewal for its existing channels, Star TV will also launch HD and on demand services as well as its Bengali GEC Sta...

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