Use personalisation to drive sales: Shashi Sinha

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

HPL awards biz to Publicis Capital

The creative mandate includes handling the corporate brand, and packaging design, communications for HPL’s range of products

Britannia to park Rs 150 crore media biz with MEC

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Bringing design to the boardroom

It is imperative to use design to understand consumers & increase business effectiveness – key takeaway of 2nd edition of Designomics Awards

Quick five with ZigWheels’ Akshay Chaturvedi

“Digital is an important influencer & brands should look at appropriate messaging through innovative campaigns online,” says ZigWheels’ Business Head

Network Intl takes majority stake in TIL arm

Acquiring majority stake in TimesofMoney gives Network International access to online remittance service on the key GCC-India corridor

Star World launches family drama to strengthen weekdays

The channel banks on TV & digital to create noise about new show ‘Packed to the Rafters’; to host a web premiere days before the actual launch

Anil Kapoor & Colors to bring ‘24’ to India

Anil Kapoor Film Co is producing the show with Kapoor in the lead role. India becomes the only country outside of the US to telecast the thriller

Govt to observe genre-wise blackout for phase II prep

To ensure digitisation deadline of Mar 31, 2013 is met, govt plans to switch off channels genre-wise in all 38 cities beginning January

Fever enters the 9PM race with ‘Pal do pal’

Fever’s new launch to compete with much-loved shows such as Big FM’s ‘Yaadon ka idiotbox’ & Radio Mirchi’s ‘Purani jeans’

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