Alchemist & Hansa launch celebrity endorsement metric

The attempt is to combine the experience of the two companies and establish 'CelebScore' as the industry currency for celebrity endorsement

Guest Column: Thinking beyond marketing

Social media can not only help marketing efforts but it also has the potential to boost business and sustain growth, says Windchimes

TOI launches Visakhapatnam edition

In a move to strengthen its footprints in non-metros, The Times of India has launched a new edition in the city of destiny

Discovery Channel & Yash Raj Films tie up

Discovery Channel and Yash Raj Films enter into a brand association for “Jab Tak Hai Jaan” – to be released this Diwali

Four-day relief for Chennai as DAS finally rolls out

While the 4 metros still struggle to install remaining STBs, digitisation process has kicked off; DAS deadline for Chennai has been extended to Nov 5

“The goal is to reach 600 mn broadband subscribers”

To achieve this by 2020, the govt will invest about Rs 20,000 cr in the next 2 years, says R Chandrashekhar, Secy, Dept of Info & Tech

MPG India appoints Kavita Vohra

As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata

Everest ropes in Deepti Sakhuja as VP for Del

Sakhuja’s last assignment was with Publicis Capital as AVP, Client Servicing. She will be working closely with Everest Delhi COO Naveen Saraswat

Billboard of the week: Amul’s tribute to Yash Chopra

The simplicity and relevance of the tribute is really charming, says Minakshi Achan, Co-Founder, Salt Brand Solutions

Star Plus’ ‘Veera’ creates OOH buzz in Mum & Del

The channel has used traditional outdoor, transit media as well as properties within and outside trade and media agencies

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