AFAA’s action plan for Asia

The Asian Federation of Advertising Associations to undertake a skills re-orientation initiative for young professionals

Amul moppet captures India over the years

The brand to launch ‘Amul’s India’, a compilation of write-ups & interviews of various personalities on their perceptions of the...

Span joins roster of seven advertisers in a quarter

Span Communication has been empanelled for seven government businesses. Cumulative spend is in the region of Rs 60-70 cr

“Small percentage of top companies use DM in India”

Luisa Mazinter, CEO, themarketingsite calls Direct Marketing the next springboard for success in the country

Colgate-Palmolive FY12 ad spends up 16 pc

Showing strong growth in the toothpaste category, Colgate-Palmolive has recorded advertising expenditure of Rs 262.96 crore in FY11-12

GM India continues to bank on social media

While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social med...

Guest Column: Gain a marketing edge with QR codes

Used wisely and with the right approach, QR codes can make marketing campaigns look great

Guest Column: New custodians of democracy emerge

Gopinath Menon of Melon Media shares his apprehension for the fourth estate as many corporates enter the media space

Why corporates eye the media

Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force ag...

Hanmer MSL wins Bees Award for eBay campaign

The winning eBay campaign received the award for its creative customer engagement strategy

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