Make brands meaningful

A brand is truly connected when it demonstrates personal and collective wellbeing, shares Vishnu Mohan, CEO, Asia Pacific, Havas Media.

NHPCL calls advertising agencies for empanelment

NHPCL has called agencies for empanelment. The pitch process has been initiated in Delhi and the last date for application is March 28, 2012

Expedia to invest Rs 60 cr in marketing initiatives

Expedia has launched its first 360-degree campaign in order to woo users and has set aside a marketing budget of Rs 55-60 crore in India for the same

Flashed Yesterday: ‘i-am’ partners with Percept to enter Indian market

‘i-am’ associates is all set to roll out its services in India in a partnership with Percept. The first division will be based in Mumbai

Godrej’s augmented reality show at LIFW

Digital Law & Kenneth built a unique augmented reality experience at Lakme India Fashion Week for Godrej Interio.

IRS 2011 Q4: Magazines overall see decline

Six of the top 10 magazines have seen decline in AIR as per the IRS 2011 Q4 results. New entrant, Samanya Gyan Darpan, has captured the No. 4 position

IRS 2011 Q4: Slide continues for language magazines

Seven of the top 10 language magazines have seen decline as per IRS 2011 Q4. Bengali magazines see growth in average issue readership

NDTV revamps its logo design

The revamp has been done for NDTV 24x7, NDTV India and NDTV profit

No updation of e4m website on Mar 8

There will be no updation of the exchange4media website on March 8, 2012, on account of Holi. exchange4media wishes its readers a happy Holi

Felicitating the best in Indian PR & corp comm

The India PR & Corporate Communications Awards are back again to acknowledge the significant contributions of the men and women in public relation...

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