Yatra.com sets out to create ‘Happy Travellers’

Yatra.com’s new campaign repositions the brand as a provider of hassle free experiences that makes for a happy holiday. The campaign is triggere...

Dulux Paints embarks on new thematic campaign for 2011

AkzoNobel has launched a new TVC for its flagship decorative coatings brand, Dulux. In keeping with Dulux’s international theme of ‘Lets C...

Bangalore plays host to GroupM’s Choreos 2011

Six individual awards and five group awards were given away this year at the third edition of GroupM’s prestigious internal awards event –...

Bosch and Siemens’ aggressive marketing push for India foray

Bosch and Siemens Home Appliances Group has embarked on an aggressive marketing drive as it launches its Bosch range of products in India. The brand w...

Indian Brand Pages lead global top 100 on Facebook

Kingfisher, Bingo, Tata Docomo, MTV India, Tata Photon, eBay India feature among the top six global Brand Pages on Facebook as per the August 2011 Eng...

IRS-NRS merged; Readership Studies Council of India officially formed

The Indian Readership Survey and National Readership Survey have finally merged and made way for the Readership Studies Council of India (RSCI) that w...

Anirban Bagchi elevated to Publisher, Mid Day Delhi

Anirban Bagchi has been appointed as Publisher of Mid Day Delhi. Bagchi will be replacing Narendra Tripathi, who had recently moved out of the group....

Advertisers look out for ‘Revenge Series’ after a flop India-in-England show

The recently concluded India’s tour of England in the NatWest Series has delivered low ratings for ESPN-STAR Sports. Advertisers and media agenc...

Chitralekha’s 2nd edition of Watch World Awards on Sept 24

Watch World from the Chitralekha Group is poised to hold its second edition of Watch World Awards on September 24, 2011. This year, the Awards have re...

Business outlook of PR industry in 2011 stays positive: PRCAI report

The Public Relations Consultants Association of India (PRCAI), in their first ever report on the PR consultancy sector, has reported a positive busine...

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