Pitch Exclusive: Mass vs niche: What’s right?

Modern day market practitioners realise that putting all eggs in one basket may fry their business when it comes to catering diverse demographics. How...

Startup Aaramshop aims to bring the kirana store to the web

Startup Aaramshop seeks to make shopping for groceries a part of the e-commerce experience, and believes that by partnering with local ‘kirana&r...

LinkedIn reaches 10 million members in India

Professional networking site LinkedIn has crossed 10 million members in India. The site, which was launched less than two years ago, says that growth...

iZone International: Fallon London creates viral campaign for Cadburys

Fallon London has released the latest television clip for Cadbury Dairy Milk now remixed with Bollywood music as a viral clip on YouTube, even as the...

Raghav Subramanian joins SMG as National Director – Insights & Research

Raghav Subramanian has been named National Director – Insights and Research at Starcom MediaVest Group India. Subramanian will report to Mallika...

HUL’s Shreejit Mishra to join BCCL as CEO

Industry sources have confirmed to exchange4media that HUL’s Shreejit Mishra would be joining BCCL as CEO – Publishing.

Paras Buildtech appoints Bharat Bhushan Dhuppar as CMO Officer

Paras Buildtech India has announced the appointment of Bharat Bhushan Dhuppar as Chief Marketing Officer. Prior to joining Paras Buildtech India, he h...

ApnaCircle increases interactivity with new multimedia features

Business and career networking site, ApnaCircle, has added rich media support, I-frames and dashboard features to its website. The new features includ...

Cannes Lions 2011: Sathyamurthy blogs on IPG’s WLN session

Sathyamurthy NP, President & COO, Lintas Media Group and CEO, Karishma Initiative, sheds light on some interesting insights on creating gender bal...

Cannes Lions 2011: TapRoot, BBDO & Sorento score in Outdoor

TapRoot India has won a Silver Outdoor Lion, while BBDO India and Sorento Healthcare Communication have won a Bronze Outdoor Lion each. The elated win...

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