Deadline adds 4 new accounts to kitty; total biz upwards of Rs 27 cr

Deadline Advertising has recently bagged four new accounts – Kanchan International Ltd (Marlex), Darvesh Industries, EMDI Institute of Media and...

Pitch Exclusive: What works: Low price or value?

Indian markets are known to be price sensitive, yet changed economic situations have given more purchasing power. Are consumers looking to pay a premi...

Kadence International India opens Mumbai office

Kadence International has announced the expansion of its India operations with the opening of a full service office in Mumbai, headed by Executive Dir...

BIG CBS pumping 80 per cent of marketing into digital

BIG CBS has allocated 80 per cent of their Rs 5 crore marketing budget towards digital media, with the rest focused on radio and then OOH media. The c...

Strong regional focus at this year’s e4m Indian News Broadcasting Awards

The exchange4media Indian News Broadcasting Awards will see a stronger emphasis given to regional news broadcasters.

Zuska appoints OAP as their outdoor agency

Outdoor Advertising Professionals (OAP) has been appointed the outdoor agency on record (AOR) for Zuska, the personal care brand from Zodhita Healthca...

Sunanda Chadha joins Publicis Ambience as VP on Citibank

Sunanda Chadha has joined Publicis Ambience as Vice President on Citibank. In her last assignment, Chadha was working with Percept H as Vice President...

Hetal Ajmera joins Ogilvy as Creative Director

Hetal Ajmera has joined Ogilvy as Creative Director. She moves from JWT, where she had spent more than four years working on brands like De Beers, The...

UTV promotes ‘Delhi Belly’ through YouTube

UTV has posted an interactive jukebox sing-along experience to promote their upcoming movie ‘Delhi Belly’ on YouTube. The music of ‘...

Cannes Lions 2011: Direct disappointment deepens

As India draws another blank in Direct Lions, the disappointment from the category deepens. Contract Advertising’s Raj Nair, who was on the jury...

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