ICC CWC’11: India-Pak Semi scores all-time high TVR of 22.07 in 6-metro market

TAM Sports has released data for six metro markets. Almost delivering on industry expectations, the India versus Pakistan semi-final match has scored...

ICC CWC’11: ICC lifts ban on WC coverage by news channels

Following an evening of high drama, ICC has agreed to lift the ban on coverage of the World Cup Final by news channels after initially not agreeing to...

Predict Ind-Pak Semi-Final ratings, win WC Final ticket; Entries close at 5 pm

Interested in watching the ICC Cricket World Cup Finals 2011 at the Wankhede Stadium and live in Mumbai? Follow some simple steps and a World Cup fina...

Marketers need innovation, not consumers

Innovation in marketing and its challenges, the most discussed topic at most forums today, has been put under the scanner by marketers and business le...

ICC CWC’11: Idea's 'unofficial' hat-trick with 'Keep Cricket Clean'

Though Idea is not an official sponsor of the ICC Cricket World Cup, the telecom service provider has leveraged the tournament to its advantage with i...

From 'Demand revolution' to 'Era of marketing'

A rapidly developing and changing nation like India demands new marketing ways. The need for companies and brands here are two-fold: first to compete...

ICC CWC’11: ICC, news broadcasters fail to resolve coverage issue

Impasse over coverage of the ICC World Cup 2011 by news channels continues as the meeting between ICC officials and news broadcasters on March 31, 201...

P&G's Shantanu Khosla on rewiring the thinking pattern

P&G India CEO Shantanu Khosla engages Godrej Group’s Tanya Dubash, Vu Technologies’ Devita Saraf and ABP’s Aritra Sarkar on how...

Integrated marketing is pre-given and precedes advertising

When it comes to integrated marketing versus advertising, business heads are all for the former, as Chander Mohan Sethi, Chairman & Managing Direc...

Deals and you the most visited group buying site: comScore

Deals and You, which earlier this month claimed to have reached 1 million registered users in just 200 days, has announced today that the latest comSc...

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