The Mint on the Decade- iPad App launched

Mint celebrates its fourth anniversary on February 1, 2011 and to mark this, keeping in pace with the evolving technical environment, Mint becomes the...

Face2Face: Guinness Records as next level of experiential marketing

Brands are now getting on to the Guinness Records bandwagon on their way to record books and greater leverage among consumers & competitors.

Leading Ladies in Hindi GECs: Walking ahead or staying rooted?

In Part 1 of this special report, e4m takes a look at how leading Hindi GECs have helped shaped their leading ladies.

HUL's fair trade: Dove kills stereotypes, Fair & Lovely fuels it?

Marketers have long moved away from elucidating the functional benefits of the product and are tapping the emotional quotient. It is time that they mo...

Innovating for success: Experts show how

Innovation is most definitely the key – be it at the product level or the marketing level – in giving brands and companies the competitive...

Notes from the Guest Editor’s desk: You can have a strong global network if you are strong locally- Andrew Robertson

As Guest Editor of e4m, Andrew Robertson, CEO, BBDO Worldwide, shares some gems of wisdom, which are quite relevant for the media and advertising indu...

ICC World Cup: Let the games begin...

With barely two weeks left to the start of a high octane cricket season, all related industries are geared up to put forth their most aggressive strat...

Domor's CRIC to Measure Cricket Fever

Domor Communication Consulting, in partnership with TNS, has mounted an extensive consumer study: Consumer Response to Investment in Cricket (CRIC). T...

Brands must keep evolving to keep the audience connected

Building a brand is not an event but a process, which sees a company’s message continuously evolving to match changing goals and audience expect...

Edit Page: Gone with the winds of change?

A roundtable organised by IMPACT magazine on DNA dropping its edit page saw industry people sharing their views on the move and implications for the n...

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