Mahindra unveils 'Rise', a new brand promotion; invests Rs 120 crore for its promotion

Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic...

Gaurish Pathare joins Sakal as Head of Ad Sales

Gaurish Pathare has joined Marathi daily Sakal as Head of Advertising Sales for its print business. He will be reporting to LS Krishnan, Business Head...

Lays gets into World Cup mode with new campaign

Celebrating the home coming of the cricket World Cup after 15 years, Lays has launched its biggest ever 360 degree communication marketing campaign, &...

US shopping major Groupon acquires SoSasta.com

Popular international collective buying portal Groupon has acquired SoSasta.com, one of the fastest growing online shopping brands in India.

Mahesh Ranka quits SMG’s Relay Worldwide

Mahesh Ranka has resigned from Relay Worldwide, the sports marketing division of Starcom MediaVest Group. Ranka would be serving his notice till Febru...

DNA appoints Scarecrow as its creative partner

Daily News & Analysis (DNA) has roped in Scarecrow Communication as its creative partner. The development came into effect from January 15, 2011.

Euro RSCG’s CEO Suman Srivastava quits

Suman Srivastava, CEO, Euro RSCG India, has resigned from the organisation.

Tehelka’s biz paper venture hits a financial roadblock

Tehelka’s business newspaper ‘Financial World’ might not be flagged off as planned earlier due to a “funding crunch”.

Sony signs on Big B in 2-yr deal for 'KBC'

Buoyed by the reception to ‘KBC Season 4’, Sony has signed a two-year deal with Amitabh Bachchan as host. The next season will be seen som...

Dainik Bhaskar hits newsstands in new content avatar

Dainik Bhaskar has launched the new content re-engineered newspaper on January 16, 2011 in all its territories. More than 5,400 man hours of planning...

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