Ad Review: Cleartrip.com presents bytes of travelers’ tales

Cleartrip.com’s latest campaign is a series of 80 personal stories from travellers and neatly ties up with the travel portal’s proposition...

Face2Face: Business Standard Motoring Awards held in Mumbai

Business Standard Motoring Awards 2011, held in Mumbai on January 10, recognised the best cars and bikes launched in India during the calendar year 20...

2011 – A time to connect digitally

The IDG Group’s Tech Marketing Hub seminar in Bangalore highlighted key points like digital transition, digital marketing, and the role of onlin...

Auto magazine ‘Overdrive’ now in Hindi

The Hindi edition of auto magazine ‘Overdrive’ hit newsstands on January 7, 2011. Though priced at Rs 75, the introductory edition is pric...

MIB's TRP Committee Report: BARC should meet deadline - Punit Goenka

In a conversation with exchange4media, ZEEL CEO Punit Goenka, who is also spearheading BARC (Broadcast Audience Research Council), reiterates that the...

What does the youth want – channels share their expertise

A TG as erratic as the youth is difficult to decipher and needs constant tracking. Music/ youth channels like MTV, Channel [v] and Bindaas have taken...

Mixed Media: Why MIB must junk some of the Amit Mitra committee’s recommendations on ratings

While some of the suggestions are welcome, crossholding restrictions on measurement firms are regressive, writes Pradyuman Maheshwari.

Google ropes in Rajan Anandan to lead India business

Rajan Anandan has been appointed as Vice President of India Sales and Operations at Google India. He brings with him 18 years’ experience.

A tale of ‘Yaad Sheher’ launched on Big FM

‘Yaad Sheher’, touted as a one of its kind show, was launched on Big FM on January 10, 2011. The show, which airs daily at 9 pm, features...

Maruti Suzuki explores branding opportunity on DTH platform

Mobile and Internet company Hungama Digital Media Entertainment has partnered with Maruti Suzuki to provide branding opportunities on the Tata Sky Act...

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