IMN News appoints Diptosh Majumdar as Editorial Director

While preparing for its imminent transformation to IMN News, NewsX has announced the appointment of Diptosh Majumdar as its Editorial Director. He wil...

Raveen Thukral to head India News

India News, the 24x7 Hindi news channel from the ITV group, is going in for a major revamp and is soon launching its second regional news Channel, Ind...

TBWA\India bags creative duties of Loop Mobile

Following a multi-agency pitch, Loop Mobile has appointed TBWA\India as its new creative agency on record. The agency will handle the creative communi...

CTU offers ad rights on glow signs and hoardings in Chandigarh

Chandigarh Transport Undertaking (CTU) has invited offers in two parts, comprising a technical bid and a price bid, offering ad rights on hoardings, g...

Pepsi Max’s 360 degree plan aims to ‘disrupt’

Usually leaning more towards television advertising, PepsiCo has adopted the ‘disruptive’ move of launching its sugar free cola, Pepsi Max, almost wit...

Murugappa Group unveils new brand identity; earmarks Rs 10 cr ad budget

Chennai-based Murugappa Group unveiled its new brand identity on September 8, 2010. On the occasion, the company also showcased the new corporate bran...

StratosHear launches mobile advertising network – MobiAdz

StratosHear Technologies has come out with a mobile advertising network for mobile publishers, mobile advertisers and app developers, called ‘MobiAdz’...

Neo Cricket to spend Rs 80-90 mn on marketing India-Australia series

Neo Cricket is all geared for the upcoming India-Australia series, which starts from October 1. McCann Erickson, the creative agency for the series, h...

Guest Column<br>Reading Minds: Is Google Over? Really?

This time, Vivek Bhargava, MD, Communicate2, discusses at length the cover story of Fortune magazine, which asked ‘Is Google Over?’. Bhargava gives se...

NCR decoded: Newspaper players look to strike gold in the National Capital region

exchange4media has covered how in less than two months’ time, no less than four major dailies newspapers had launched localised editions targeted at t...

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