Norms rendering PR as distinct from marketing are no longer appropriate: Archana Jain, MD, PR Pundit

“We believe in integrated marketing communications. We believe that the customer is at the heart of all propositions and it is, therefore, imperative...

Kolkata High Court vacates interim injunction on Bloomberg UTV ad campaign

The Kolkata High Court on June 18 vacated the interim injunction put on Bloomberg UTV’s ad campaign, which contained Greek words and bore a striking r...

Xebec adds DC Design and Weiner Berger accounts to its kitty

Close on the heels of bagging the MaxWorth Realty account, Pune-headquartered full service agency Xebec has won two more businesses – DC Design and We...

Cannes Lions 2010: India manages 4 metals in Outdoors; Jury member Sajan Raj Kurup says, it’s the way forward for India

While India managed to get just a metal each in Radio and Media Lions on Day Three of the Cannes Lions International Advertising Festival, maximum che...

Cannes Lions 2010: Leo Burnett bags single Media Bronze Lion; creative agencies bag the most Media Lions

It was yet another year when creative agencies won the awards battle against media agencies in the Media Lions category. Unlike last year, when media...

Cannes Lions 2010: Leo Burnett bags India’s only Silver Radio Lion; Jury member Manohar Nayak asks why focus on only English ads

The second day of Cannes Lions International Advertising Festival began with one Silver Lion in the Radio category. The winning agency is Leo Burnett...

Cannes Lions 2010: ‘Clockwork is best left to clocks’, TapRoot’s Agnello Dias on rise of the Independent

Leaving the comfort of a big agency, and taking the big leap towards creative entrepreneurship is a challenge across markets. In a session that heard...

Cannes Lions 2010: YouTube is like discovering people, says Ben Stiller

The last session of the third day at the Cannes Lions International Advertising Festival 2010 turned out to be a crowd-puller even though it may not h...

Cannes Lions 2010: Consumers have interest in brands, not necessarily in its advertising: Malcolm Hunter, Chief Strategy Officer, Aegis Media

In a session at the Cannes Lions International Advertising Festival, Malcolm Hunter, Chief Strategy Officer, Aegis Media, pointed out that consumers w...

Cannes Lions 2010: Publicis’ Richard Pinder & Contagious’ Paul Kemp-Robertson’s advice to Ignite, Own, Confront & Subvert Conversations

After four years of holding the wildfire ideas together with Leo Burnett at the Cannes Lions International Advertising Festival, this year, Contagious...

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