Cannes Lions 2010: IPG’s Mediabrands and AOL partner on digital retail advertising

Interpublic Group’s Mediabrands and AOL announced at the Cannes Lions International Advertising Festival 2010 a partnership to create online and techn...

Cannes Lions 2010: Music is the most downloaded content on mobile phones in India

In an exclusive chat with exchange4media, Sue Moseley, Worldwide Directory, Research and Future, Initiative, said that inherently, music was deep-root...

Cannes Lions 2010: When the need is to target the young audience, gaming makes sense: Patrick Fourniol, Mktg Comms Director, Renault

In an age when precise targeting is the conversation that is expected to become the order of the day, marketers experiment with various mediums to gau...

Piyush Pandey@Cannes: Speaking on the Cannes stage again; Pandey says that makes a difference to India

It is not often that you see creative professionals from India speaking on the stage of the Cannes Lions International Advertising Festival. Ogilvy In...

Mixed Media: Channel Wahi, Look Nayi

There’s not much to the new looks of both Star Plus and Bloomberg UTV, writes Pradyuman Maheshwari. The entertainment major had already seen some brea...

Marketers@Cannes: Ice-cream is not a low-involvement product – Ian Maskell, Global Marketing Director – Heartbrand Ice Cream (Unilever)

“Ice-cream is not a low-involvement product as thought by many people,” insisted Ian Maskell, Global Marketing Director – Heartbrand Ice Cream (Unilev...

India@Cannes: Two awards in sets the mood; expectations still high from days ahead

A few more faces from the Indian contingent at the Cannes Lions International Advertising Festival were seen on Day Two. No show at Direct Lions has d...

Cannes Lions 2010: 6 India entries make to Media Lions shortlist; 6 pieces of work in Radio Lions shortlist

India has six entries shortlisted in Media Lions. The agencies are Leo Burnett, Grey Worldwide, McCann Worldgroup, Creativeland Asia and two entries f...

Cannes Lions 2010: 12 pieces of work across 7 entries make it to Outdoor Lions India shortlist

Indian agencies had entered 266 pieces of work in Outdoor Lions this year. Of these, 12 pieces of work, forming seven broad entries, have made it to t...

Cannes Lions 2010: 29 pieces of work from India across 13 broad categories compete for Press Lions

Press Lions, the shortlist of which has also been released today, has seen an overall decrease in entries from India. From the 244 entries sent this y...

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