MPG/Media Contacts triggers discussion on digital at Round Table

MPG/Media Contacts organised a Round Table in Mumbai on Friday that saw marketers, media owners and publishers joining the agency’s top management for...

ET Now helps business channel market grow by 25 pc in its first year

ET Now, launched during the slowdown period in 2009, has completed one year of its operations. The business news channel today claims to have a 22 per...

Ad Review: Yes Bank – Exploring the power of the affirmative

The message is short and sweet and simple – ‘A yes can change your life’. Yes Bank’s latest campaign is built around fortifying the ‘Yes’ brand name a...

Summer cool categories ad in print grow by 19 pc in Jan-May ’10: AdEx Analysis

Summer cool categories advertising in print went up by 19 per cent during January-May ’10, as compared to January-May ’09. High advertising share of a...

Noorings: And it is Cannes Lions' time again!

Sales are gone, parties are back, creative professionals are here and so are marketers in large numbers – Cannes Lions International Advertising Festi...

Reporter’s Diary: First day at Cannes Lions – Digital gyaan was fine, but Indian examples were missing

Beside the sea, and towered by hills, lies the small town of Cannes. The setting seems to be straight from Coleridge’s imagery, be it Kubla Khan or th...

Pratap Bose’s Blog@Cannes: Sunday evening at ‘Khau Gully’

exchange4media’s editorial battery is joined by some of the happening industry names to bring a flavour of the festival, from the delegate’s viewpoint...

India@Cannes: Indian delegation strong; disappointment over first lot of shortlists

The first day began with a steady flow of Indian delegates at the Cannes Lions International Advertising Festival 2010. The customary hellos and hi’s...

Cannes Lions 2010: And the Indian ‘dabbawala’ has a lesson to teach in ‘design’

The first day of Cannes Lions International Advertising Festival 2010 dedicated two sessions to the ‘design’ factor in brand building. In the first se...

Cannes Lion 2010: Of digital, direct & the needed shift from 360 degree to 6 degree

Social media has changed the way how brands look at consumers. Brands “whispered to consumers, they shouted to consumers”, but with social media comin...

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