Special Update: Tim Love, Vice-Chairman, Omnicom Group, Keynote Speaker at exchange4media Conclave 2010

Tim Love, Vice-Chairman, Omnicom Group & CEO, APIMA, will be the keynote speaker at the Delhi leg of exchange4media Conclave 2010 on June 9. He will b...

Primesite rolls out campaign for Aircel’s ‘Music Connect’ service

Primesite, the out-of-home solutions unit of Mudra Max, has executed another innovative campaign to support the launch of Aircel’s ‘Music Connect’ ser...

Maxus bags Manappuram Finance’s media duties

Close on the heels of the Neo Sports win, Maxus India has now added the media duties of Kerala-based Manappuram Finance to its kitty. The business was...

‘India is a young country and there is immense curiosity for information’

“India is more than ready for the science channel. Discovery Science has been receiving extremely positive response from the viewers. India is a young...

Ad Review: Tropicana 100% juice – making a meal out of a rushed breakfast

Sharpening its focus on making healthy breakfast options widely available for consumers, PepsiCo has launched a new campaign for its fruit juice brand...

It was important to establish how to talk to the Muslim consumer: John Goodman on Ogilvy Noor

In partnership with TNS, Ogilvy & Mather’s two-year survey in the making reveals what drives Muslims as consumers, against the vast backdrop of ethnic...

Clio Awards 2010: Taproot India sole Indian winner, brings home Gold

Winners of Clio Awards 2010 have been announced and Taproot India is the only winner from India from among the Indian entries that had made it to the...

Crystal ball gazing on the future of OOH industry

While industry experts can’t stop gushing about how out-of-home advertising has become an integral part of a brand’s communication plans and how much...

GECs eye blockbuster ratings with latest Bollywood releases

The trend of premiering the latest Bollywood releases on Hindi GECs has been growing in recent times and the gap between the theatre release and telev...

Tech Cos, lose your jargons to move ahead: Industry experts – Part 1

For many technology clients, the buzzword now is to simplify tech jargon in their communication and talk to their customers in a language they underst...

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