Mid-Day, Foster’s to celebrate ‘Happy Hours’ @ 100 homes on day of IPL finals

Mid-Day, along with Foster’s, is all set to throw 100 parties on April 25, the day of the finals of the Indian Premier League Season 3. Mid-Day is run...

Mobile Internet spreading the IPL fever globally

The combination of mobile Internet and the IPL has proved to be a great success across the globe. The whole array of IPL T20 mobile applications has b...

E-Sense Entertainment wins award for excellence in stall design

E-Sense Entertainment Pvt Ltd has won the award for ‘Excellence in Stall Design’ at the recently concluded Maharashtra Chamber of Housing Industry (MC...

Radio Mirchi to celebrate its 8th anniversary with ‘Toy do Joy lo’ campaign

As Radio Mirchi turns eight on April 23, it has launched an initiative called ‘Mirchi toy factory – Toy do, Joy lo’. This time around, Mirchi’s birthd...

Wrigley amplifies its marketing mantra this IPL season

Continuing its association with sports, Wrigley has made its presence felt through Indian cricket second year in a row with its association with IPL t...

Wynn Telecom ropes in Saif Ali Khan as brand ambassador

Wynn Telecom Ltd, the company that had recently forayed into the mobile handset market through brand ‘Wynncom’, has signed on actor Saif Ali Khan as i...

Wunderman announces two-pronged strategy for India

Keeping in mind its focus on India emerging as a key market, Wunderman’s presence in the country will now be through two entities – Rediffusion-Wunder...

Luminous Power Technologies assigns creative duties to Meridian

Luminous Power Technologies has appointed Meridian, part of the Ogilvy group, as their creative agency. Meridian has won the account following a multi...

Weekender repositions itself as a family store; unveils aggressive expansion plans

Weekender, a fashion clothing brand which has been targeted at the youth at the age group of 13-25 and kids in the 2-12 age group, has repositioned it...

Ad Review: The Kareena-Hirani-3 Idiots cool combo effect for Emami

Showing skin ailments in ads are always a put-off, but when one features Kareena Kapoor’s star power, even a product like prickly heat powder gets a g...

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