WPP co-COO Mark Read sends reassuring letter to its 200,000 employees around the world
.jpg "L for Love campaign receives positive response from LGBTQ community")
L for Love campaign receives positive response from LGBTQ community
We plan to expand into home appliances segment soon: CMO, Home Credit
IPL ad series- Part V: Muthoot Finance’s ad cleverly interweaves cricket and Bollywood
.jpg "TAM data: IPL 11 - Coca Cola enters top 5 advertised brands")
TAM data: IPL 11 - Coca Cola enters top 5 advertised brands
Success is mostly in hindsight, it is not guaranteed: Subhash Chandra
“The way Zee works is that we are clear that we have to deliver value to our shareholders and stakeholders and on a constant basis. We are not here fo...
Star World changes programming strategy; earmarks 40 pc budget for digital
With an aim to change the way English entertainment is consumed in India and fill the need gap, Star World on Friday, December 11, 2009, announced a c...
Vinod Mehta on similarities between Media and Judiciary
Speaking at the Dr Kailas Nath Katju lecture on ‘Appointment of Judges’, Vinod Mehta, Editor-in-Chief of Outlook, outlined the similarities between th...
Reliance Big Music, T-Series, Hungama Mobile in strategic music alliance
Reliance Big Entertainment has entered into a strategic alliance with music company T-Series and digital media entertainment company Hungama Mobile to...
Aditi Technologies appoints Hanmer MS&L to handle its PR mandate
Following a multi-agency pitch, Aditi Technologies has assigned its PR mandate to Hanmer MS&L Communications Pvt Ltd. The pitch had involved seven age...
Meow FM ropes in Adhir Bhogte as National Sales Head
Adhir Bhogte is joining Meow FM as National Sales Head. He takes charge from December 14, 2009. Bhogte’s appointment comes close on the heels of Vehrn...
Hemant Jain joins Leo Burnett as ECD
Hemant Jain has come on board Leo Burnett Mumbai as Executive Creative Director. He moves from Wieden+Kennedy, London. He was earlier with the W+K Ams...
NS Publicity generates interest with ‘Rockin’ Tower’ in Jaipur
In its bid to create new and innovative outdoor properties, OOH firm NS Publicity has created a unique tower – the ‘Rockin Tower’ – in the affluent Ra...
.jpg "TAM data: IPL 11 - Coca Cola enters top 5 advertised brands")
In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches
Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...