Ad honchos dissect the Congress and BJP political ads

The Lok Sabha election results are out and the verdict has overwhelmingly been in Congress’ favour. India’s two biggest parties – the Congress and the...

HT Media Ltd Q4 net drops 44 pc to Rs 23.43 crore

HT Media Ltd has reported a 44 per cent drop in its standalone net profit at Rs 23.43 crore for the quarter ended March 31, 2009 from Rs 41.59 crore i...

Mid-Day bags 3 metals at INMA Awards

Afternooner Mid-Day has won the maximum number of awards among Indian entries at the INMA (International News Media Marketing Association) Awards 2009...

<b>Khalid Jamal</b>, Principal Consultant & CEO, Orion PR

The PR industry is reeling under a perception problem, notwithstanding the fact that many disciplines that are offshoots of PR, such as Opinion Resear...

GenNext Media Magnate: Samir Khanna – We cannot work with blinders on

As Vice-President of Mudra Communications, Samir Khanna’s guiding principal has been to evolve from media planner to advertising planner to become int...

Expert View: Rahul Kansal - How to prevent readership studies from getting it so wrong

While IRS (or NRS, if it ever rises from the ashes) must take a fundamental re-look at all aspects of the research methodology involved – from samplin...

IRS 2009 R1: English magazines see further dip in readership

English magazines have continued to show a decline in readership in the latest round of the Indian Readership Survey. Both Total Readership (TR) and A...

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