DAVP increases ad rates by 24 pc; rate structure committee to be set up

The Directorate of Advertising and Visual Publicity (DAVP) has increased advertisement rates by 24 per cent across the board.

Asia Brand Congress 2008: ‘Understanding markets is understanding consumers’

Day two of the Asia Brand Congress 2008, held in Mumbai on September 25-26, saw panellists discuss on ways to engage the consumers of a brand through...

Asia Brand Congress 2008: Of delivering brand promise and emotional benefits

Day two of the Asia Brand Congress 2008 began with a session on ‘Driving customer engagement by delivering your brand promise’. The two-day Congress w...

Asia Brand Congress 2008: ‘For a brand connect, dig out the hidden truths of that brand’

Tools that become today’s modern ideas in creating a good communication for the brand, thus helping a relationship building exercise for the brand, ca...

Idea and Zapak use gaming platform to take forward the ‘What an Idea!’ campaign

As per a recent IAMAI report, the online gaming industry in India is pegged at Rs 21 crore. In order to tap this growing industry, Idea Cellular has j...

Shampoos/ conditioners advertising in print jump 61 pc in Jan-Jul 2008 – AdEx Analysis

Print ad volume of shampoos/ conditioners went up by 61 per cent during January-July 2008 as compared to the corresponding period in 2007. Three N Pro...

Tata Sky agrees to offer ESPN-STAR channels in basic package till November

Tata Sky has submitted before broadcast tribunal TDSAT that it would continue to provide free signals of ESPN-STAR group channels as part of its basic...

Six FM stations join hands for Saffola Life’s World Heart Day initiative

Six FM radio stations in Mumbai – Red FM, Radio City, Big FM, Radio One, Fever FM and Meow FM – got together on World Heart Day, celebrated on Septemb...

<b>Sydney Suissa</b>, Executive Vice President, NGC International

India is a very big and a very vibrant market. My understanding is that about 85 per cent of the homes watch the NGC channel. It’s is a huge audience...

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