Aegis Group continues to build its presence in Asia; acquires Communicate2 in India

Marketing communications group Aegis Group Plc on June 12 announced the acquisition of Communicate2 in India. Following the acquisition, Carat will of...

Arrow decides to stay with Alok Nanda & Co

Male clothing brand Arrow, which had called for a pitch some time back in Bangalore, has decided to continue with its existing agency Alok Nanda & Co...

Madras Ad Club brings best of European and South African commercials in its first Gyan Series

The Advertising Club Madras is holding its first Gyan Series in Chennai on June 13. The Club has invited all its members for a special screening of ‘S...

Parle, too, bites into the 20-20 blitz

The recently released TVCs for Parle 20-20 butter cookies cut a long story short and get straight to the point, very much like the T20 format of crick...

Microsoft joins hands with mobile2win to take ad campaign to wireless space

Microsoft has tied up with mobile VAS company mobile2win to take their advertising campaign onto the wireless space. This is Microsoft’s first major m...

DLF IPL T20 final match breaks record with a 10-plus TRP

The DLF IPL T20 has scored a rating of 10.7 in the C&S 15+ target audience. Industry leaders have stated time and again that the Indian Premier League...

Colors gets the adrenalin rushing with new promo for ‘Fear Factor - Khatron Ke Khiladi’

Viacom18’s soon-to-be-launched Hindi GEC Colors has embarked on an adrenalin-packed promo for its driver property ‘Fear Factor - Khatron Ke Khiladi’,...

Synovate launches customer experience practice to engage meaningfully with customers

Global market research company Synovate has launched its customer experience practice, which would partner with companies aiming to develop more profi...

Shouvik Gupta

Genesis Advertising has appointed Shouvik Gupta as the new ECD for its Mumbai branch. Gupta was earlier Creative Director at Grey Worldwide. He has mo...

Rupesh Kashyap

Rupesh Kashyap has joined Leo Burnett Mumbai as Creative Director. Kashyap moves from Everest, where he had a one-year stint. At Leo Burnett, Kashyap...

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