Mudra Mumbai brings media back into the agency

Mudra Mumbai is now a full service agency again. In a significant structural change, media strategists are being brought back into the ‘creative agenc...

Chinese footwear Co Aokang takes baby steps into India

Chinese international footwear company Aokang has forayed into India. The Aokang range of footwear would be available at the company’s exclusive showr...

Sanjay Bragta ‘returns’ to Sahara Samay’s fold

Barely three weeks after ‘quitting’ as Executive Producer of Sahara Group’s national Hindi news channel Samay, along with channel head Punya Prasoon B...

Ashish Kaul puts in his papers as EVP, Zee Group

Ashish Kaul, Executive Vice President, Corporate Brand Development, Zee Group has quit the group after a decade-long stint. Confirming the development...

FICCI Frames 2008: Content, piracy and ratings, again!

FICCI Frames 2008 took off on a strong note in Mumbai on March 25. Yash Chopra and Kunal Dasgupta set the tone for the Forum by taking up several issu...

FICCI Frames 2008: ‘Make consumers the centre of your decision making’

Indian television is going through major changes in content, which is constantly redefining itself. Do we see TV channels falling into niche segments...

FICCI Frames 2008: Online vs Traditional Media – threat or opportunity?

In a dog-eats-dog world, it is the survival of the fittest – or for that matter, the fastest – that matters. With the coming in of multiple New Age op...

FICCI Frames 2008: Freedom of expression or social responsibility - The tussle continues

‘Freedom is the lifeblood of entertainment and media, it is our breath, and we shall protect it from dying’: the ever-effervescent Mahesh Bhatt with h...

FICCI Frames 2008: What kind of films click today? Nobody knows!

When successful Indian filmmakers took the dais at Day 2 of FICCI Frames 2008, several questions were raised on what works the best in filmmaking. The...

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