Madison bags General Motors account, ad spends at over Rs 50 crore

Madison Media has won the media duties of General Motors. The auto major had put its media business under review almost five months back. The account...

New Orangy commercial from Mirinda scores high on fun quotient

Mirinda’s new TVC brings out the fun element of the ‘orangy’ drink where the young protagonist goes around practicing his suction power on anything or...

Strepsils rides the music wave in collaboration with Saregama

Medicated cough drops brand Strepsils and Saregama, an RPG Group music company, have joined hands to produce a series of music albums to promote old H...

Picture bright for LCD televisions

It is still a far cry from the scorching numbers seen in the sector across the world, but Indian consumer electronics companies are getting ready for...

Media Transasia to launch Maxim by year-end with Piyush Sharma as Associate Publisher

Piyush Sharma, who was VP-Marketing with Tehelka, has joined Media Transasia recently as Associate Publisher of Maxim, the soon-to-be-launched men’s m...

French monthly Le Monde in editorial pact with Delhi-based Hardnews

Leading French magazine, Le Monde Diplomatique, which has a global readership of over 1.5 million in 17 languages, has entered into an editorial allia...

Get ready for a blackout on STAR Network today

Don’t be surprised if your TV screens go black while watching the STAR Network on September 24. Known for its path breaking marketing initiatives over...

News channels join hands with cable networks

The cut-throat rivalry between news channels has reached a point where competitors are inking 'carriage' deals with cable networks. The deal includes...

Zee Cinema ties up with FM channels to promote Amitabh-starrer ‘Aankhen’

As a part of its ongoing festival on Amitabh Bachhan, ‘Shaniwaar ki Raat, Amitabh Ke Saath - His Golden Years’, Zee Cinema has started an innovative c...

Aussie film and TV production Co bags award for promoting trade between India and Australia

Films and Casting Temple, one of Australia’s biggest film and TV production companies working with India, has been awarded for its outstanding contrib...

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