DNA finally gets its Chief Editor as TOI’s Gautam Adhikari says ‘yes’

Gautam Adhikari, Consulting Editor and former Executive Editor, The Times of India, has finally said adieu to the paper he has always held dear to his...

Sub-one ton AC category: marketers search for the right chill

White good majors have created a new sub-one ton segment for air-conditioners. However, even as they sell the 0.6, 0.75 and 0.8 ton ACs aggressively,...

Maruti`s `2 to 4` goes long way

Should a manufacturer of refrigerators target its marketing campaigns for first-time buyers towards those owning televisions, two wheelers or those ow...

TBWA India PR to start Bangalore office in July

TBWA India is ramping up its PR division. Its operations are set to commence in Bangalore from July, and the agency has roped in Sanjay Bose, Director...

Rediffusion DYR’s Hyderabad office attributes growth to creative recognition

The Hyderabad office of Rediffusion DYR has witnessed unprecedented growth in the last six months, in terms of number of clients and number of staff....

e-travel marketers forecast ‘travelution’ in India

The Indian travel industry is booming, and with the Internet revolution India would be soon competing with the US on the travel commerce. While most m...

"Seventeen is every young girl's definitive guide to an exciting lifestyle"

In a turbulent teen readership landscape, 'Seventeen' is perhaps one of a kind. The magazine is targeted at young women between the age of 12-24 years...

VJ Media to launch India’s retail design magazine in September 2005

Come September, VJ Media Works will launch Visual Merchandising & Retail Design (VM&RD) , a new magazine targeted at the retail design community in In...

ABP Group ties up with Yahoo! for short-code service; Lowe bags communication mandate

ABP Group, the dominant media house in eastern India, has recently, through a strategic tie-up with Yahoo!, made a foray into the domain of interactiv...

TAM India team to focus on effectiveness of branded entertainment at WAM meet in Montreal

The TAM India team left for Montreal yesterday in order to represent the Indian Media Industry at the Worldwide Audience Measurement Conference 2005....

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