Sahara Computers selects INC Communication and Starcom for Rs 15 crore ad spend

Sahara Computers & Electronics which is making an entry in the Indian market has completed the pitch process for its advertising partners. While the c...

Liril girl gives way to romantic couple sans waterfall

For decades, people have associated Liril soap with a fresh looking bikini-clad girl under a waterfall. Cut to 2005: the girl and waterfall are gone....

NEWIndia Today Group launches Indian edition of ‘Scientific American’

The India Today Group has added yet another title to its flock, bringing in Scientific American to the country. Scientific American is the world&#8217...

Promax & BDA World Gold Awards finalists announced

In its second year, Promax & BDA India Conference & Awards 2005 is geared up to take a closer look at the Indian television scene. The event is to be...

Consumer goods firms to flow with the volume tide

Consumer goods makers seem to be displaying more trust in the rain gods than the Indian meteorological department. Corporate chieftains in sectors lik...

FMCGs, auto cos put a stop to price revisions to protect margins

It may not be easy to get the best things cheap now. If corporates and market analysts are to be believed, the phase of dramatic cut in prices of good...

Candico ties up with LG Electronics for cross-promotional deal

Leading domestic candy player Candico India is charting a new plan to leverage its mass appeal after its successful “back-to-basics” strategy. The com...

Sanitary ware Advertising in Print dips 31% in Q1 2005 from Q1 2004: AdEx study

Since 2001, the highest growth in Print advertising of 72 per cent in the sanitary ware category came about in 2004. While Jaquar Bath Fittings was...

‘KBC 2’ to be para-dubbed for simulcast on STAR Vijay

KBC 2 would be simulcast not only on STAR Plus but also on STAR Vijay, where the para-dubbed version would be aired. It would be launched on STAR Vija...

Aastha the faith channel launches in USA on DirecTV

Specialty television channel and spiritual network, Aastha TV, is now available in the USA exclusively on DirecTV. Aastha offers viewers spiritual, cu...

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