Madison Creative bags Mumbai real estate major Neelkanth's account

Madison Creative has bagged the advertising account of Neelkanth Group, one of Mumbai's oldest and largest real estate developers.

International: Starcom MediaVest wins GM's $3.5 bn US account; major blow for IPG

In a single stroke, General Motors Corp. yesterday dealt a deathblow to the 200-person media-buying shop dedicated to its business and further bruised...

Summer test: Juice brands Cooler and XS ready with new campaigns

The 'revamped' Coolers from Dabur Foods and the new brand XS from Godrej's stable are looking at 'summer burst' with their unique positioning and camp...

ICICI Prudential teams up with media2win for brand game on moneycontrol.com

For the first time a life insurance product has taken the interactive gaming route for its promotion. ICICI Prudential and media2win have launched a u...

Facsimile editions of foreign newspapers may be allowed: GoM

The Group of Ministers (GoM) on print media today recommended allowing printing of facsimile editions of foreign newspapers in India and hiking the sy...

Star Movies bullish about 'Experience Hollywood'

Star Movies as a part of its new programming initiatives is introducing a new package 'Experience Hollywood' from this month. The channel is launching...

Zee Network launching Zee Kashmir on May 16 through time band on Zee Punjabi

Zee Network is all geared up to launch its new channel, Zee Kashmir, on Zee Punjabi from May 16. However, plans are afoot to develop it as a full-fled...

Obituary: Remembering Vivek Dev Sharma of Mindspace

Vivek Dev Sharma, a well-known figure in the world of advertising, passed away on Monday. He was head of strategy planning at Mindspace Communication...

Balaji, SIMC to introduce television writing course

Balaji Telefilms has teamed up with Symbiosis Institute of Mass Communications (SIMC) to introduce a television writing (fiction) course. The programm...

Ogilvy Public Relations bags Ambit RSM's business

Ogilvy Public Relations, a division of Ogilvy & Mather India, has won the Ambit RSM's business. Ambit Corporate Finance is into investment banking and...

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