Encompass sets out on growth mode

Encompass began its journey as an events and promotions company, and now has spearheaded its transformation into another direction, namely, below the...

Govt to push common agenda via campaign

In what may turn out to be a repeat of the 'India Shining' campaign of the National Democratic Alliance (NDA), the Congress-led United Progressive All...

Hind Lever plans 1,000 i-shakti kiosks in Andhra

Hindustan Lever Ltd(HLL), the country’s largest consumer goods company, has launched an internet-based rural information service, called i-shakt...

Return of reverse auction: Star unveils second SMS contest for Diwali

Close on the heels of the tremendous success of India’s first ‘Reverse Auction' initiative - Star 7827 – the interactive wireless co...

Diwali sparks off mixed feelings in regional publications

Diwali accounts for a big share of total print ad sales – around 15 per cent as compared to festivals such as New Year and Pongal/Sankranti that...

Telegraph ad campaign highlights brand’s enhanced international look

The Telegraph of Kolkata has just got better. When it was launched in 1982, it widely hailed as India’s most modern newspaper. In a bid to further str...

How India TV scooped the Osama tapes story

15, 480 seconds. That’s a lot of time really in the world of television news. And that’s the extent of time lead that India TV clocked over rival chan...

Zee beefs up programming, launches horror series from Nov 6

In a bid to provide the viewers a wider arena of programming, Zee TV is ready with a horror series going on air from November 6. Programming Head Ashw...

Red Bull energy drink awards Rs 7-8-cr media duty to Starcom

A prominent player in the energy drink category, Red Bull has perceived that it was time it should increase penetration and make some noise with the I...

Infosys sweeps Businessworld Most Respected Company Awards

Infosys Technologies Limited made a winning sweep in the Businessworld Most Respected Companies Awards announced last weekend. The company remained In...

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