Interface and Ambience retain Nerolac account

As per official words, Interface and Ambience will continue to handle the Nerolac kitty, while Lodestar will retain the media duty. Nerolac’s ne...

Grey Cell plans conducting research-based projects

Taking a step ahead from providing brand consulting and campaign planning to clients, Grey Cell – a unit of Grey Global Group, aims to provide c...

Adidas sharpens focus on tennis

Adidas is increasing its focus on tennis in India. The company is keen on developing the game, starting from the grassroots. Along with Madras Cricket...

Catch a shooting star and put him in your pocket...

The Olympics may be Greek to India Inc, but when it comes to basking in the glory of national heroes, it wastes no time. On his return, Silver medal w...

International: Masterfoods turns to Shanghai agency for Twix work

Mars' unit Masterfoods USA will use Shanghai-based roster agency Nitro, rather than Grey Worldwide, New York, its U.S. agency of record, for a new Twi...

Pepsi looks at packaging to drive consumption

After reworking the pricing strategy to drive value growth in soft drinks, PepsiCo India is thinking about changing the way its products are packaged...

Refrigerator sales way behind projections

Refrigerator sales have failed street expectations by a huge margin during the first half of the year in what is being reckoned as a double whammy wro...

Canon offers new age entertainment

Canon’s new age marketers guess that the way to sneak into the bedrooms of the bored souls is through home cinema entertainment. With a fresh fo...

Coming Up: Yr mo num 4 any1 to c

If you’re sick of receiving telemarketing calls on your mobile phone in the middle of a trans-border multi-million dollar deal, watch out. Thing...

Amitabh Pandey, Group General Manager (IT Services), Indian Railway Catering and Tourism Corporation (IRCTC)

The fact is that it is a big market and there are not too many major universal services on offer. Railway ticketing is a mass consumption service. Int...

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