Himalaya promises happiness with new TVC

With the entire shampoo market hopping on to the herbal and natural bandwagon, Himalaya shampoo, through its latest TVC, has taken the simpler route o...

Capital bags Jagran’s print media account, Everest gets Aaj Tak

Delhi-based Capital Advertising has bagged Dainik Jagran’s print media account worth Rs 8 crore. At the same time, Everest has won the Aaj Tak a...

Tata Motors rolls out latest turbo truck

Tata Motors has launched the latest LPT 909 EX turbo truck in the six-ton payload segment. The youngest product from the stable of the Rs 16,000-crore...

Sony India eyes Rs 22 crore sales during Onam season

Sony India is targeting a sales turnover of Rs 20-22-crore in Kerala during the Onam season. The company had already commenced its special sales campa...

Bajaj closes the gap

First, Bajaj was king, only to be overtaken by Hero Honda. Now they are neck and neck in the two-wheeler race, but with some significant differences....

CTV companies bet on Olympics to boost sales

In a bid to garner more eyeballs during the Athens Olympics, consumer durable companies have chalked out new marketing initiatives and consumer promot...

Trai rings lower bills

The Telecom Regulation Authority of India’s (Trai) recommendations on unified licensing, if implemented, could translate into cost benefit of up...

Today goes for a makeover

Today, the afternoon daily from India Today Group, wears a new look from Monday. Two years after its launch, the city tabloid published from Delhi ha...

Commercial vehicle companies losing interest in print: AdEx

Print advertising in the commercial vehicles category shows an 8% dip in the first half of 2004 compared to last year. Mahindra & Mahindra, TATA Motor...

London to Athens: A race for broadcast rights

When Olympics was televised for the first time during the 1936 Berlin Games, nobody had heard of broadcast rights! Sixty-eight years later, when the G...

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