HCL to market Beanstalk Neo through 1,000 retail centers

Ajai Chowdhry, Chairman and CEO, HCL Infosystems, said no advertising plans on the anvil. Beanstalk Neo has been developed in alliance with Microsoft...

Biscuits take the cake, detergents washed away

The fast moving consumer goods (FMCG) industry is witnessing a major churn, with some categories logging a slide in growth while others climb the indu...

Gillette’s Oral-B plans major push in India

Seeing the power toothbrush category as a key growth driver in the oral care segment, Germany-based Oral-B Laboratories—part of the Gillette Com...

RAPA 2004 adds glitz to glamour

RAPA awards saluted nearly 45 entries in various categories, which included best script, best television and radio spot, talk show, comedy and soap op...

Independent regulator for broadcasting sector: Jaipal Reddy

The new Information and Broadcasting Minister, Mr S. Jaipal Reddy, is no fresher to the sector. And for starters, he intends setting up a separate reg...

JWT plans expansion, O&M to strengthen operations

Even as JWT India is in the process of recruiting new talent across all disciplines, Ogilvy & Mather India is planning to invest in its infrastructure...

Fresh content line-up and new look for Sahara by August 2004

Sahara is all set to revamp the channel through introduction of new shows. There are seventeen shows in all in the pipeline – and unlike the sh...

S.Radhakrishnan is Mudra South’s new Executive VP

Mudra South, the South integration of Mudra Communications announced the appointment of its new Executive Vice President. S. Radhakrishnan who has bee...

Audience saturation and the media modus operandi

In the entire gamut of advertising, huge spends on the part of potentially large business entities such as Bharti, HLL and Reliance are scrutinized wi...

Kaushik Roy presents the case for EMVIES

Introduced in 2000, EMVIES have no doubt come a long way. Kaushik Roy, one of the men behind the launch of EMVIES, takes us on the EMVIES journey.

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