PrimeOutdoors bags Honda business, enters into alliance with RPG

Since its inception, PrimeOutdoors has developed a rich client portfolio and dealt with a cross section of brands across diverse categories. The outdo...

Neerja Wable headed for Millward Brown, Singapore

Neerja Wable is set to start a new innings as Marketing and Business Development Director, Asia Pacific, Millward Brown. She will take charge of her n...

Advertising more of a child’s play: O&M study

Their stakes are getting bigger and bigger. Unlike in the past, kid advertising is now being characterised by more changes than what was witnessed ove...

Samsung launches Rs 60-crore campaign over Indo-Pak cricket

Samsung Electronics, title sponsor of the forthcoming Indo-Pakistan series, has parked up Rs 60 crore for promotional activities as India tours Pakist...

Hindustan Lever Reels Under P&G Onslaught, Cuts Surf Excel Price

Call it aggression in reaction. Never before has consumer products giant Hindustan Lever Ltd (HLL) shown such swift retaliation to an unnerving move b...

P&G plans new economy pack for a clean sweep

After announcing a steep reduction in leading detergent brands Tide and Ariel on Tuesday, Procter & Gamble (P&G) today said it was contemplating intro...

Broadcasters-EC fracas continues despite a fresh attempt

A fresh plea from IBF to EC, seeking go-ahead to broadcasting of political advertisements ends in vein; chances of legal process in the air, federatio...

SAB TV gets Harish Gupta as Director, News and Current Affairs

Harish Gupta, Editor, Delhi edition of Dainik Bhaskar, joins SAB TV to oversee the editorial operations of the soon-to-be launched news and current af...

Zee Tele to seek nod to use share premium account

Zee Telefilms Ltd (ZTL) is seeking shareholders' approval to use up to Rs 1,920.7 crore from its securities premium account to set off permanent dimin...

Radio creative comes of edge with Mirchi Kaan Awards

Equipped with his exposure to FMCG sector, Gautam Gulati joined Radio Mirchi - a whole new industry with a completely different approach towards marke...

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