`Celebrity tax' puts cos, ad agencies in a bind

The Government's decision of levying an 8 per cent service tax on celebrity brand ambassadors is causing ripples in the corporate and ad worlds. Indus...

“At the premium end, it’s the blend and brand image, which matters.” Harish Moolchandani, Allied Domecq

“We are already witnessing mergers in the industry between MNCs and Indian brands. At the premium end, it’s the blend and brand image, whi...

Durables firms expect to hit paydirt in 2004

Consumer electronics companies, after riding on the feel-good sentiment in the second half of 2003, are hoping that the good times spill over on to 20...

Telecom sector poised for 96% growth; cellular operators dial ‘innovation’

2004 is all set to witness new records in the Indian mobile market, driven by aggressive competition among GSM operators. Observing industry trends, i...

In Mumbai, Tokyo, or London, feel at home with your favourite newspaper

On-demand is in demand. We are talking newspapers here. Most popular in the hospitality industry, this facility lets a guest use his credit card to pa...

South n North: The channel divide

TAM Media Research data for the last six months — week 24 to week 51 — indicates that television viewership in this segment is robust and...

‘Same stories, new packages’ kept the ‘K’ factor high in 2003

Ratings are the name of the game for television networks. Star has maintained its numero uno position for three years and Sony, the distant second. St...

CNBC-TV18's 'That's Entertainment' showcases Dev Anand in its second episode

'That's Entertainment' is CNBC-TV18's comprehensive annual look at the world of entertainment. The show was launched on December 31, 2003. It showcase...

Sahara tries to create intrigue around Malini Iyer

The wait is finally over. Sahara’s <I>Humaari Bahu Malini Iyer</I> makes its television debut on January 19, 2004. Though the promotions have st...

Spat over new annual contract: ESS threatens to switch off signals

The fight seems to be a never-ending one. What seemed to have ended amicably during the fag end of 2003, has started again. ESS has again indicated th...

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